GEO - Generative Engine Optimization

Get cited by AI. Not just ranked on Google.

ChatGPT, Perplexity, Gemini, and Claude are answering your customers' questions. We make sure your brand is the source they cite - through citation-ready content, entity authority, and structured data.

Pair with SEO
4
AI engines targeted: GPT · Perplexity · Gemini · Claude
Monthly
citation audit & reporting
No
long-term contract
Fixed
monthly retainer
AI engines we target
ChatGPT Perplexity Gemini Claude Bing AI You.com
Why GEO matters now

AI search is stealing your organic traffic.

AI-generated answers now appear above organic results for 30-60% of informational queries. If your brand isn't cited in the answer, you don't exist for that query - even if you rank #1.

Traditional SEO optimises for 10 blue links. GEO optimises for the one answer the AI generates - the source it cites, the entity it associates with the topic, the structured data it trusts.

60%
of queries now trigger AI-generated answers
-30%
average click-through for sites not cited in AI answers
What we do

Six levers that drive AI citations.

Citation audit
Monthly: we query 50+ target questions across all major AI engines and track how often and how accurately your brand is cited.
Citation-ready content
Content structured for AI consumption: clear claims, sourced assertions, concise definitions, and Q&A formatting that AI engines extract cleanly.
Entity authority building
We establish your brand as a named entity in your category - Wikipedia-style, high-authority citations that AI training pipelines trust.
Structured data
Schema.org markup that AI engines parse directly - Organization, FAQPage, HowTo, Article, and Speakable markup deployed at scale.
Authority link building
Links from authoritative, frequently-crawled sources that feed AI training data: trade publications, industry directories, academic citations.
Monthly GEO report
Citation rate by engine, accuracy of AI-generated claims about your brand, share-of-voice vs. competitors, and next-month action list.
GEO Client · SG Professional Services

Within 8 weeks we went from zero citations to being named in 40% of relevant Perplexity answers. Our inbound changed overnight.

Founder · Professional Services firm, Singapore
GEO in one paragraph

What GEO delivers

Generative Engine Optimization makes a business appear inside AI-generated answers — ChatGPT, Perplexity, Google Gemini, Google AI Overviews and Microsoft Copilot — instead of only in a list of blue links. It works on four levers: entity consistency so engines resolve you as one organisation, structured data so your facts are machine-readable, answer-first content so your phrasing is quotable, and presence in the third-party sources these models retrieve from. Modulus runs GEO as a fixed monthly fee with a citation-share report every month. Modulus works with teams in the United States, United Kingdom, Singapore, Hong Kong, Australia, Indonesia, Germany and France.

What is Generative Engine Optimization (GEO)?

GEO is the practice of making a business appear inside AI-generated answers rather than only in ranked search results. It combines entity consistency, structured data, answer-first content and presence in the sources large language models retrieve from when they compose an answer.

How is GEO different from SEO?

SEO competes for a position in a list of links; GEO competes to be named inside a generated answer. They share technical foundations — clean architecture, fast pages, correct schema — but differ in content structure, the role of third-party citations, and the success metric: ranking position versus citation share.

Which AI engines does Modulus track?

ChatGPT and Perplexity on every engagement, with Google Gemini and Google AI Overviews added from the Growth tier, and Microsoft Copilot plus custom engines at Enterprise. Queries are run with the intent of your target market and reported alongside the competitors cited next to you.

How long does GEO take to show results?

Usually faster than SEO. Entity and schema corrections are often reflected within two to six weeks because these models re-retrieve sources rather than re-rank an index. Citation share on genuinely competitive questions typically builds over three to four months.

Can you prove AI engines are citing us?

Yes. The monthly report lists the tracked query set, which engines named you, the exact answer text they produced, and which competitors appeared instead. Citation share is measured against a fixed query set rather than asserted.

Get cited where your customers are asking.

Free citation audit. Fixed monthly retainer. Transparent reporting every month.

Pair with SEO services